PRESS / February 2019
Drago Series II Receives 2019 EquipmentWatch Highest Retained Value Award
FENTON, IOWA – February 27, 2019 – The Drago Series II has been named a winner of the 2019 EquipmentWatch Highest Retained Value Award (HRVA). The award recognizes manufacturers in 30 equipment categories – spanning the construction, agricultural and lift/access manufacturing sectors – for products projected to retain the highest percentage of its original value after a five-year period based on data sourced from 70 resale platforms.
The Drago Series II took top honors in the corn header category. This is the second year corn headers have been included in the HRVA program since it began in 2016.
“The value retention of the Series II proves few equipment purchases deliver a return on investment like Drago corn heads,” says Tom Shafer Dragotec USA vice president of sales. “In today’s tough ag economic environment, we recognize residual value has a significant impact on ROI. That’s why we, and our dealers, are dedicated to delivering the highest-quality, best performing corn heads in the industry.”
EquipmentWatch, a global leader in data software and insights for the heavy equipment industry, selected HRVA winners using an extensive market activity analysis.
For each of the 30 award categories, the most popular equipment observed on the resale channel in 2018 were sorted by their relative popularity. Any series without a model currently in production were removed. Only equipment series with at least one model contained in the EquipmentWatch Residual Values application were considered.
Once the top finalists were selected, residual values were calculated at the series level by leveraging the EquipmentWatch market activity database. The series with the highest five-year estimate was identified as the category winner.
“We are honored to be named this year’s winner in the corn header category,” Shafer adds. “The award demonstrates the long-term value of investing in Drago corn heads and acknowledges the durability and superior performance of the Series II.”
About Dragotec USA: Known for their corn head and yield-loss prevention expertise, Fenton, Iowa-based Dragotec USA is the exclusive North American distributor of Olimac Products. Headquartered in Margarita, Italy, Olimac is a family-owned, global manufacturer passionately dedicated to creating the highest-quality, best-performing corn heads in the industry. Helping to manage stalk variability and minimize yield loss at harvest, products marketed by Dragotec USA include the Drago GT and Drago II corn heads. For more information, visit dragotec.com.